Work with two other team members. Create a work plan and divide up the work to
research the following scenario. Conduct secondary research and come up with a plan
that you will describe in an analytical, direct strategy report. Be ready to present your
report on Tuesday. Make sure each group member has a part, so they can describe
their findings. Presentation should be 6-8 minutes (2 minutes each).
A social media usage policy is a set of rules developed by organizations to regulate the
use of social media by employees. As a manager in a midsized engineering firm, you
see the need to draft such a policy. You have received reports that employees are using
the Internet and social media sites during work hours to check Facebook and Twitter,
look for jobs on LinkedIn, shop on eBay, and even play games online. You have also
received reports that some employees have posted inappropriate comments about the
company on Facebook. You have reason to worry about inappropriate behavior,
declining productivity, security problems, and liability issues. The executive council now
wants to establish a social media policy, in addition to the already existing Internet
policy, to clarify their policies on social media use and acceptable behavior. You are
aware that the executive council needs to know that acceptable use of social media
pertains to employees at work and at home.
You decide to talk with other managers about the problem and to look at other
companies’ social media policies. You’ll report your findings in a
justification/recommendation report (page 270).
Your Task. As a team, discuss the need for comprehensive social media use policies in
● Search for information about other firms’ social media policies.
● Read about companies that are currently facing lawsuits over employees’
inappropriate messages on social media networks.
● Find out what areas your policy should cover. Should the policy include
guidelines for behavior on Facebook, Twitter, blogs, and wikis?
Each member of the team should present and support his or her ideas regarding what
should be included in the policy. Individually or as a team, write a convincing
justification/recommendation report in memo format to the executive council based on
the conclusions you draw from your research and discussion. Because you are
recommending action, decide whether your approach should be direct or indirect.
Write a direct strategy, analytical report.
– Introduction — Statement of purpose, scope, significance
– Summary and recommendations
– Findings from list above
– Other companies’ strategies
– Social media lawsuits
– Areas our policy should cover
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