Analyze the specific marketplace situation in detail, including organizational strengths

Focus
of the Paper

Develop a 12 page marketing plan (not including the title and
reference pages, charts and/or graphs) for any product of your choice. Your
marketing plan must:

• Analyze the specific marketplace situation in detail,
  including organizational strengths, weaknesses, environmental
  opportunities, and threats (SWOT analysis).
• Develop an organizational mission statement, and
  forecast performance goals using your situational analysis.
• Design a marketing strategy based upon your objectives.
• Create an appropriate integrated marketing mix, which
  will include your ability to effectively appeal to the specific market
  segments you will be targeting.
• Develop a written summary and specific recommendations
  for the implementation of your plan.

Writing
the Paper

1. Must be 12 double-spaced pages in length (not including the title
   and reference pages, charts and/or graphs), and formatted according to
   APA style.
2. Must include a title page with the following:
1. Title of paper
2. Student’s name
3. Course name and number
4. Instructor’s name
5. Date submitted
3. Must begin with an introductory paragraph that has a
   succinct thesis statement.
4. Must address the topic of the paper with critical
   thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least four
   scholarly sources, in addition to the text.
7. Must document all sources in APA style
8. Must include a separate reference page, formatted
   according to APA style

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