For this week’s topic of strategy I read the article, “Corporate Giants’ Suppliers Have Saved $19.3B by Reducing CO2” published on February 6th, 2019, by the Sustainable Brands Staff

In 200 words reply to the following statement:

For this week’s topic of strategy I read the article, “Corporate Giants’ Suppliers Have Saved $19.3B by Reducing CO2” published on February 6th, 2019, by the Sustainable Brands Staff. The article reports on the latest developments in businesses choosing suppliers who’ve made it their strategy to become more environmentally conscious when fulfilling the needs of their partners.

As reported by the Sustainable Brands Staff, the data review on the supply chain businesses was completed in a CDP report which evaluated 5,562 different suppliers. Supplier businesses have recognized the impact their business makes on the environment and started to adjust their practices to accommodate businesses seeking to reduce their carbon footprint. (Sustainable Brands, 2019)

The supply chain businesses recognized an important pattern in the way partners were doing business and positioned themselves to plan out more environmentally sustainable solutions. The impact of the sustainability focus for supply chain businesses has changed the way they partner with demand businesses. This has led to more sustainable actions at all levels of business. (Sustainable Brands, 2019) (Unnamed Author, 2016)

The article is strongly related to Chapters 1 and 2, of Mastering Strategic Management, we can recognized the business decisions to become environmentally sustainable. Not only was this good for the individual business itself as consumers look to make less detrimental impacts to the environment, but this has also allowed for a change in the market where competition is no longer just about pricing and access. (Sustainable Brands, 2019) (Unnamed Author, 2016)

To further relate to this weeks’ reading, it is important to recognize the kind of vision needed to be aware of the environmental impacts the supply business makes as well as the future demand for more sustainable solutions. Consider shipping cardo as an example. When sending supplies the shipping fuel costs are huge. To become more efficient it is worth investing in the next generation of engines to get somewhere faster with less fuel. It is also worth determining more efficient ways to fill ships to prevent the loss of merchandise as well as maximizing shipping output. This kind of change is what is needed to ensure market success. (Unnamed Author, 2016)


 

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