Introduction of the company operating in a country, the nature of its business

Assessment

Assessment 2: Individual Assignment – 40%

	Description	recommended word length
1	Introduction of the company operating in a country, the nature of its business and any other relevant facts	170
2	Provide a PESTEL analysis of the chosen company operating in a country	720
4	Provide a Porter’s Five Forces analysis of the chosen company in its competitive environment	530
6	General conclusion / recommendations for the company based on the external analysis	380

Choose any company of your choice operating in a country.
The company can operate in the international environment or in the domestic
environment. The company can be from any country. Note: Please do not choose
SIA or any other airline company.

Provide an external environment analysis of the chosen
company as part of strategic management report based on details shown in the
table below. Your report is not limited to but must include all factors stated
below.

You must use terms found within the study of management.
You are encouraged to look up various textbooks and journals to further explore
these terms and to gain additional knowledge on management to develop your
knowledge and the quality of the assessment.

Total no. of words

1800 (+/- 10%)

You are required to consult and correctly reference a MINIMUM of 10 different sources of
information.You must use the APA Referencing system to acknowledge
your sources of information (both in-text, and as a reference list at the end).

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