You should be able to describe the underlying perspective and key arguments, and locate the
strengths and weaknesses of the article. You should analyse and critique the underlying concepts
and ideas, the context in which the article was produced, the method by which the research was
conducted and the application of theory to practice.
Note that this article is not specific to the events management environment, so you are expected to apply the concepts discussed in the article to the event management industry and critique their
relevance, or not, to the HRM challenges faced by the events management industry . Any claims
made about the events HRM environment should be supported by evidence.
You should compare this article to other relevant articles, including event management articles
where possible as this forms part of your critique. Your critique should be evidenced through the use of other appropriate texts and research which support or refute your arguments and provide
competing or supporting perspectives.
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