bus 599 week9

• Watch the following Lynda.com videos from the video serious Giving Your Elevetor Pitch with Todd Dewett:
  • “Benefits to an Elevator Pitch” (2 min 01 s)
  • “Making an Initial connection” (2 min 43 s)
  • “Structuring your Pitch” (3 min 57 s)

• Then, rank the following factors in order of importance when developing an elevator speech, and provide a rationale for your response.
  • Speech is confident, not arrogant
  • Use of positive and compelling words
  • Short in duration
  • General to the industry in question
  • Specific to the company’s mission and company’s values