bus 599 week9

  • Watch the following Lynda.com videos from the video serious Giving Your Elevetor Pitch with Todd Dewett:
    • “Benefits to an Elevator Pitch” (2 min 01 s)
    • “Making an Initial connection” (2 min 43 s)
    • “Structuring your Pitch” (3 min 57 s)
  • Then, rank the following factors in order of importance when developing an elevator speech, and provide a rationale for your response.
    • Speech is confident, not arrogant
    • Use of positive and compelling words
    • Short in duration
    • General to the industry in question
    • Specific to the company’s mission and company’s values

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