Valerie set up a social organization (non-profit) to help people who had suffered losses because of hurricanes. She decided to release a series of television advertisements to create awareness about

Valerie set up a social organization (non-profit) to help people who had suffered losses because of hurricanes. She decided to release a series of television advertisements to create awareness about her cause and to request donations for helping the victims. What kind of marketing did Valerie use for her NGO?