week 5 discussion marketing

Consider the following brands: McDonalds, Cadillac, and WalMart. When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So for this discussion, choose one of the brands listed here and discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo. Then discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.

Discussion Board Requirements-For Full Credit: Make sure you Respond to both bullets, in at least 4 Good Sentences per bullet, making sure you address all points of each bullet. Make sure you reply to At Least 1 Classmate in at least 4 full substantive sentences, that add discussion to our board, making sure you address your classmate by name. Remember post early, for early grading and you can add to your posts, if needed.

If you need extra help answering this discussion or are unsure what the question is asking, click here.

RESPOND TO:

Good Evening Class,

The brand that I chose was Cadillac. When I think of Cadillac I think of riding in Luxury everywhere I go. A nice smooth ride throughout town. The Marketer has created these feeling by taking the vehicle luxury smooth ride by having you feeling larger-than-life when you own one. The symbol of Cadillac is luxury within itself.